Can I read Strategic Brand Management Course 2017 on EtoBox?

Strategic Brand Management Course 2017 by surbhi is a document available to read on EtoBox.

What is Strategic Brand Management Course 2017 about?

This document outlines the course objectives, content, pedagogy and readings for a postgraduate course on Strategic Brand Management. The course aims to illustrate why brands are important assets for firms and the challenges of creating and nurturing them. Over 15 modules, topics will include customer-based brand equity, new brand creation, positioning, marketing programs, brand extensions and managing brands globally. Students will conduct an in-depth brand audit project and presentations. The course will

Author

surbhi

Language

EN