About this document
Enhancing Customer Engagement via Social Media by Mark Laurenze Manga is a document available to read on EtoBox.
The document presents a study on the effectiveness of digital marketing, particularly through social media, in enhancing customer engagement for catering services in Legazpi City. It outlines the research objectives, methodology, and significance while exploring the business profiles of selected catering services, the social media platforms used, and the impact of digital marketing on customer awareness, satisfaction, and loyalty. The findings indicate that social media, especially Facebook, plays a crucial
- Author
- Mark Laurenze Manga
- Language
- EN