Can I read LTV Model & Customer Segmentation in Telecom on EtoBox?

LTV Model & Customer Segmentation in Telecom by Hải Yến is a document available to read on EtoBox.

What is LTV Model & Customer Segmentation in Telecom about?

This document presents a study on developing a lifetime value (LTV) model and customer segmentation approach for a wireless telecommunications company. The study proposes an LTV model that considers past profit contributions, potential future benefits, and customer defection probability. Customers are segmented into three categories based on their current value, potential value, and loyalty. The model and segmentation approach are applied to real customer data from a wireless company.

Author

Hải Yến

Language

EN