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What is Understanding SWOT Analysis for Business about?
The document discusses SWOT analysis, a technique used to understand the strengths, weaknesses, opportunities, and threats involved in a project or business. It is credited to Albert Humphrey from Stanford University in the 1960s-1970s. SWOT analysis looks at internal strengths and weaknesses and external opportunities and threats. It provides a framework for organizing information gained from analyzing the internal and external environment. The document outlines how to conduct a SWOT analysis in three step
- Author
- Onaj
- Language
- EN