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Sinisha Biscuit Marketing Strategy 2019 by Siddhi Shaha is a document available to read on EtoBox.
What is Sinisha Biscuit Marketing Strategy 2019 about?
Sinisha is launching a new biscuit brand targeting children and young adults from middle-class families. Their marketing strategy focuses on premium healthy biscuits for school lunches, with a target market of urban families. Key elements of the plan include establishing the brand through school programs and digital promotions, collaborating with restaurants and ice cream shops, strengthening distribution channels, and aiming for 12 million tonnes in sales and a profit of 5.2 crores by 2021. A SWOT analysis
- Author
- Siddhi Shaha
- Language
- EN