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What is Strategic Management in MBA Course about?

The document outlines the strategic management course led by Prof. Dr. Riham Adel, focusing on formulating strategies by understanding external contexts, stakeholders, and competitive forces. It discusses various value disciplines such as Operational Excellence, Product Leadership, and Customer Intimacy, emphasizing the importance of being the best in one discipline while being adequate in others. Additionally, it introduces the concept of Blue Ocean Strategy, which encourages companies to create new market

Author

abdulbari malkawi

Language

EN