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What is Parasocial Relationships with Influencers about?

This study analyzes the dynamics of parasocial interactions (PSIs) and relationships (PSRs) among fashion and beauty influencers on Instagram, focusing on how post value and categories influence PSR strength. A regression analysis of 215 influencers and 7285 posts in Japan shows that enhanced PSIs correlate with stronger PSRs, particularly when influencers create valuable content that resonates with followers. The findings provide practical insights for influencers to strategically build stronger PSRs throu

Author

vedehiparashar

Language

EN