About this document

F.Y.B.Com Marketing and Sales Overview by Suvadip Pal is a document available to read on EtoBox.

This document provides an overview of the course contents for a marketing and salesmanship unit. It includes 8 topics that will be covered: 1) introduction to markets and marketing, 2) market segmentation and the marketing mix, 3) product mix and price mix, 4) place mix and promotion mix, 5) salesmanship, 6) the process of selling, 7) rural marketing, and 8) recent trends in marketing. Each topic includes several sub-sections that define key concepts and factors to be discussed. Reference books on various a

Author

Suvadip Pal

Language

EN