About this document
Understanding Brand Name Associations by landlason61 is a document available to read on EtoBox.
The document discusses branding, defining it as managing a trademark portfolio to maximize value for stakeholders. It explains that branding benefits employees, customers, shareholders, suppliers, intermediaries, opinion leaders, and local communities. Strong brands increase asset value, customer loyalty, and make a company more attractive. The document also discusses factors to consider when selecting brand names, such as being memorable, meaningful, and avoiding negative references.
- Author
- landlason61
- Language
- EN