About this document
Insights on Jam Sachet Market in Pakistan by Iqra is a document available to read on EtoBox.
This document summarizes qualitative research conducted on jam sachets aimed at consumers in the lowest economic strata in Pakistan. The research sought to understand consumption patterns, preferred applications, and perceptions of jams. Participants included females ages 18-35 from low socioeconomic classes in various cities. Through participant observation and interviews, the research gained insights into ideal serving sizes, occasions for consumption, preferences between loose jam or sachets, and attitud
- Author
- Iqra
- Language
- EN