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TV advertising volumes grew significantly in 2009 compared to 2008, with the food and beverages sector seeing the largest increase. Within this sector, aerated soft drinks was the top advertised category and Coca Cola India Ltd was the top advertiser. Personal care and hygiene also saw major growth in TV ads, with toilet soaps making up the largest share of advertising in this sector, which was topped by Hindustan Unilever Ltd as the leading advertiser. The services sector similarly experienced a rise in TV

Author

Talapra Sagar

Language

EN