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What is Factors Influencing Online Consumer Loyalty about?

This document analyzes factors that influence consumer satisfaction and loyalty for online shops in Indonesia. It studies the effect of service quality, product quality, price, brand image, and promotion on consumer satisfaction and loyalty. The study uses a survey of 484 online shop customers in Jakarta and analyzes the data using structural equation modeling. The results show that service quality, product quality, price, promotion, and brand image all have a positive and significant influence on both cons

Author

rizal

Language

EN