About this document
Research Methodology in Indian Retailing by SAGAR is a document available to read on EtoBox.
The document discusses the rationale, scope, objectives and research methodology of a study about organized retail formats in India. It aims to understand key parameters affecting consumer evaluation of retail stores and compare the performance of selected food and grocery retail formats. The study is limited to three organized retail formats - convenience stores, supermarkets and hypermarkets located in Amritsar - and evaluates their performance based on customer perception parameters. The document outline
- Author
- SAGAR
- Language
- EN