Can I read Netnography : the Essential Guide to Qualitative Social Media Research on EtoBox?

Netnography : the Essential Guide to Qualitative Social Media Research by Robert V Kozinets is a nonfiction available to read on EtoBox.

What is Netnography : the Essential Guide to Qualitative Social Media Research about?

Netnography is an adaptation of ethnography for the online world, pioneered by Robert Kozinets, and is concerned with the study of online cultures and communities as distinct social phenomena, rather than isolated content. In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own. Packed with enhanced learning features throughout, linking concepts to structured activities in a step by step way, the book is also now accompanied by a striking new visual design and further case studies, offering the essential student resource to conducting online ethnographic research. Real world examples provided demonstrate netnography in practice across the social sciences, in media and cultural studies, anthropology, education, nursing, travel and tourism, and others.

Who reads Netnography : the Essential Guide to Qualitative Social Media Research?

Author

Robert V Kozinets

Publisher

x

Published

2019

Language

EN

ISBN

9781526444707

Category

nonfiction

Subjects

Social Science, Ethnography, Social_sciences

Updated

2026-03-24