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What is Semiotic Analysis of 1968 Protest Poster about?

This article analyzes a famous poster from the May 1968 protests in France called "Return to Normal" through a semiotic lens. The poster depicts a herd of sheep walking left to right with the text above. Through a Peircean semiotic approach, the poster signifies that humans are no longer considered rational beings with individuality, but are instead standardized like sheep. The spiral horns represent how capitalism controls society in a circular way. Though the horns suggest a desire to challenge the status

Author

Siwar Ben Hamed

Language

EN