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Barriers and Benefits in Competition Analysis by Jennylou Macaraig is a document available to read on EtoBox.

What is Barriers and Benefits in Competition Analysis about?

The document discusses frameworks for identifying barriers and benefits to target behaviors, as well as competitors to those behaviors. It recommends conducting formative research through literature reviews, discussions, focus groups, and surveys to understand barriers, benefits, competitors, and influential others for the target audience. Popular models discussed include the social norms theory, diffusion of innovations model, and health belief model, which can provide insights into underlying behavior cha

Author

Jennylou Macaraig

Language

EN