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What is Xiaomi about?

Xiaomi uses all four strategies of Ansoff Matrix - market penetration, product development, market development, and diversification - in an integrated manner. For market penetration, Xiaomi focuses on selling existing phones to the existing Chinese market, where it holds a 12.8% share. For product development, it expands its portfolio beyond phones to include other smart devices and basic products. Through market development, Xiaomi has established itself in rapidly developing markets like India, Singapore,

Author

Ashraful

Language

EN