About this document
Market Research Group Report Guide by Trần Nguyễn Huyền Trân is a document available to read on EtoBox.
The document outlines a group report process for market research, where each group selects a product/service and segment to define problems and research objectives. It details the steps for designing a discussion guide, collecting data through focus groups, and utilizing both secondary and primary data for analysis. The report emphasizes the importance of feedback from the lecturer to refine the discussion guide and improve research outcomes.
- Author
- Trần Nguyễn Huyền Trân
- Language
- EN