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Adidas is the European leader in sports products such as footwear, apparel, and accessories. It explains its marketing strategy with the 4Ps: product (a leader in soccer and other sports), price (reasonable prices), place (own stores and distributors), and promotion (sports sponsorships and agreements with federations and athletes). In 2005, it acquired Reebok to strengthen its position in the United States and increase its product offering.

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