About this document

Knorr Marketing Strategy Overview by Deepanshu Malhotra is a document available to read on EtoBox.

The executive summary outlines the marketing strategy and plan for Knorr Soup over three years. The objectives are to achieve 80% customer awareness within six months, establish distribution in Metro Manila within one year, and achieve annual growth rates of at least 15% by the second year and 45% market share by the third year. The marketing mix details the product variants and new flavors and packaging being introduced. A penetration pricing strategy is adopted to be lower than competitors. Distribution

Author

Deepanshu Malhotra

Language

EN