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TikTok by letrang060703 is a document available to read on EtoBox.

This study investigates how TikTok influences brand awareness of SMEs among Generation Z, highlighting the roles of content marketing, influencers, and psychological factors. Using a quantitative approach with a sample of 238 respondents, the findings indicate that content marketing has the most significant impact on brand awareness, followed by psychological factors and influencers. The research emphasizes TikTok

Author

letrang060703

Language

EN