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Asa Candler: Coca Cola by Ng Siang Lai is a document available to read on EtoBox.

Asa Candler was an American businessman who was influential in popularizing Coca-Cola. He purchased the formula for Coca-Cola in 1888 and aggressively marketed the product nationally. Through savvy advertising techniques like distributing free samples, coupons, and branding many related products, Candler helped Coca-Cola grow from selling 9 glasses per day to becoming a nationwide brand. He expanded the business internationally and also invested in real estate and banking. By the time of his death in 1929,

Author

Ng Siang Lai

Language

EN