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Tanishq: A Case Study in Marketing Strategy by saiyamdoshi002 is a document available to read on EtoBox.

What is Tanishq: A Case Study in Marketing Strategy about?

Tanishq, a jewellery brand launched by Titan Industries in 1994, aimed to revolutionize the Indian jewellery market with standardized gold purity and transparent pricing. Despite facing initial setbacks and a backlash from an advertisement in 2016, Tanishq has since focused on rebuilding its reputation through sustainability initiatives and deeper customer connections. Today, Tanishq is recognized as one of India

Author

saiyamdoshi002

Language

EN