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The document discusses the PESTLE analysis as a strategic management tool that helps organizations evaluate macro-environmental factors influencing their operations. It outlines the components of PESTLE, its historical development, advantages, and disadvantages, emphasizing its importance in strategic planning and organizational resilience. The article also highlights the integration of AI technology in enhancing the effectiveness of PESTLE analysis for better decision-making in dynamic business environment

Author

Med Karim Landoulsi

Language

EN