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What is Strategic Management: Creating Competitive Advantage about?

This document provides an overview of the BM3399 Strategic Management lecture from October 14, 2013. It discusses key concepts in strategic advantage and how they build upon concepts from other business disciplines. It then covers the central concerns of strategic management, including managing the long-term direction of a business, competitive advantage, and levels of analysis. Finally, it introduces frameworks for analyzing competitive strategies and sources of profit at different levels.

Author

Richard Wang

Language

EN