Can I read Stratégie de Marketing Relationnel CRM on EtoBox?

Stratégie de Marketing Relationnel CRM by Maria Isabel Salazar Arevalo is a document available to read on EtoBox.

What is Stratégie de Marketing Relationnel CRM about?

The document discusses marketing relationship strategies used by Exito, a Colombian company. The goal is to identify the most profitable customers to build close relationships with them and understand their needs. By accumulating points for every $100 spent, customers can receive benefits and exchange points for products or services. Exito uses customer relationship management tools to collect personal customer information, communicate directly with customers, and track customer activity, preferences, and c

Author

Maria Isabel Salazar Arevalo

Language

EN