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This study evaluates the price spread and marketing channels for apples in the Shimla district of Himachal Pradesh, utilizing primary data from 75 farmers across three blocks. It compares traditional marketing systems with digital platforms like e-NAM and Farmer Producer Organizations (FPOs), revealing that digital channels offer higher producer shares and market efficiency. The findings indicate a significant shift towards digital marketing in apple distribution, highlighting its growing importance in the

Author

Parth Bhalaik

Language

EN