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Trust and Online Reviews in Vietnam E-commerce by IJICT JOURNAL is a document available to read on EtoBox.

This comprehensive study thoroughly explores the factors related to online reviews that influence users’ purchase intention through trust. Drawing on robust theoretical foundations and relevant research, the study establishes connections between trust-promoting factors and user behavioral intentions on e-commerce platforms in Vietnam. The study, which involved a survey of 680 users for data collection and partial least squares structural equation modeling (PLS-SEM) analysis, unveils that the usefulness of o

Author

IJICT JOURNAL

Language

EN