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What is Pricing Strategies and Consumer Purchases about?

This article reviews a study on the effect of pricing strategies on consumer purchase of goods. It discusses key topics like how price is an important factor in purchase decisions and a flexible marketing strategy element. The methodology used secondary sources to analyze pricing strategies and their impact on factors like price sensitivity and consumer perception. Findings showed pricing strategies communicate value and influence the purchase process. The article recommends firms focus on communicating val

Author

Gudina Geleta

Language

EN