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What is Hotel Attribute Benchmarking in Jakarta about?

This study analyzes hotel attributes and benchmarking strategies among five 3-star hotels in Jakarta to provide insights for hotel managers. It reveals that customer preferences lean towards comfort and quality of services, particularly in room amenities, food variety, and pricing strategies. The findings suggest that effective product development and competitive pricing can enhance customer satisfaction and hotel performance in a competitive market.

Author

Claudeth Montefalco

Language

EN