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Customer Segmentation in E-Commerce Using K-Means by Nguyễn Hoài Nam is a document available to read on EtoBox.

What is Customer Segmentation in E-Commerce Using K-Means about?

The paper discusses the importance of customer segmentation in e-commerce, emphasizing the need for organizations to cluster their customers effectively to enhance competitiveness and meet user demands. It outlines the application of the K-Means clustering algorithm to analyze customer data from an e-commerce platform, highlighting the growth of the e-commerce market in India and the necessity for personalized user experiences. The study also reviews various segmentation methods, including demographic, beha

Author

Nguyễn Hoài Nam

Language

EN