About this document

Marketing Management Overview by Eru Chitanda is a document available to read on EtoBox.

This document provides an overview and outline of instructional materials for a marketing management course. The course will cover key topics in marketing including defining marketing, the marketing mix (4Ps), customer relationship management, market opportunity and consumer behavior, and developing marketing strategies. The objectives are for students to understand core marketing concepts and frameworks, the importance of marketing management and customer service, and how to analyze market segments, target

Author

Eru Chitanda

Language

EN