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Star & Sitara Marketing Awareness Project by Drisya Vjayan is a document available to read on EtoBox.

What is Star & Sitara Marketing Awareness Project about?

This document provides a summary of a marketing project done for Star & Sitara beauty parlors. The project aimed to increase brand awareness through various promotional activities targeting different customer segments. These included events at Big Bazaar stores, corporate tie-ups, and activations at colleges and societies near store locations. Formative research like customer feedback collection and competitor benchmarking was also done. Towards the end, awareness levels were re-measured to understand the i

Author

Drisya Vjayan

Language

EN