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Social Innovation, Inc. : 5 Strategies for Driving Business Growth Through Social Change by Jason Saul is a book available to read on EtoBox.

What is Social Innovation, Inc. : 5 Strategies for Driving Business Growth Through Social Change about?

"Could Wal-Mart offer a better solution to healthcare than Medicaid? Could GE help reduce global warming faster than the Kyoto protocol? Social Innovation, Inc. declares a new era where companies profit from social change. Leading corporations like GE, Wellpoint, Travelers and Wal-Mart are transforming social responsibility into social innovation and revolutionizing the way we think about the role of business in society. Based on four years of measuring the social strategies of America's leading corporations, Jason Saul lays out the five strategies for social innovation and offers a practical roadmap for how to get started. Explains the fundamental shift in the role of business in society, from social contract to social capital market. Identifies the 5 social innovation strategies: submarket products and services, social points of entry, pipeline talent, reverse lobbying, and emotive customer bonding. Offers step-by-step guidance for creating economic value through positive social change. Social Innovation, Inc. is about making social change work for the business, and in turn staying relevant in the new economy."-- Provided by publisher

Author

Jason Saul

Publisher

San Francisco: Jossey-Bass

Published

2011

Language

EN

ISBN

9780470892176

Subjects

Business, Management

Rating

3.62 / 5 (33 ratings)

Updated

2026-03-14