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Master the #1 Principle for Long-Term Market Dominance! The Phoenix Principle “Create Marketplace Disruption is as thought-provoking as it is entertaining. Adam Hartung offers business managers and leaders new insights to long-term success that apply across markets and industries.”–Steve Burke, President, Comcast Cable Communications, Philadelphia, PA'Talking innovation is easier than practicing innovation. Adam offers an excellent approach for corporations to identify how to innovate to gain competitive advantage. A must read.”–Praveen Gupta, Editor-in-Chief, International Journal of Innovation Science and Chairman, Accelper Consulting, Schaumburg, IL Some companies can't change in response to market disruptions. Those companies die. Other companies do respond...eventually. They survive, but they see their profits squeezed, their growth flattened. Then,there are the long-term winners: companies that create their own disruptions and thrive on change. In Create Marketplace Disruption, Adam Hartung shows how to become one of those rare companies, creating lasting growth and profits. This book reveals why so many companies behave in ways that are utterly incompatible with long-term su

Author

Adam Hartung

Publisher

FT Press

Published

2010

Language

EN

ISBN

9780137064878

Subjects

Marketing, Business, Management