Can I read Controversies in Contemporary Advertising on EtoBox?

Controversies in Contemporary Advertising by Kim Bartel Sheehan, University of Oregon is a book available to read on EtoBox.

What is Controversies in Contemporary Advertising about?

Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.

Author

Kim Bartel Sheehan, University of Oregon

Publisher

SAGE Publications, Incorporated

Published

2014

Language

EN

ISBN

9781452261072

Subjects

Language Learning, Management, Business