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Patanjali is an Indian brand based on Ayurvedic products known for its herbal products. It targets middle and upper middle class families preferring Ayurvedic products. The company aims to provide quality products at low rates. Led by Baba Ramdev, Patanjali has grown significantly through strategic branding and marketing. It competes with major FMCG brands and generated over Rs. 10,000 crores in revenue in 2016-2017 through its natural healthcare, food, personal care, and home care products. Going forward,

Author

Pranav Timse

Language

EN