Can I read Energy Branding : Harnessing Consumer Power on EtoBox?

Energy Branding : Harnessing Consumer Power by Friðrik Larsen (auth.) is a nonfiction available to read on EtoBox.

What is Energy Branding : Harnessing Consumer Power about?

Demonstrating the potential of building strong brands in the energy sector, this book explores the challenges of shifting the perception of energy from a commodity business into a consumer brand. Energy suppliers are increasingly being met with skepticism, indicating the need for a greater focus on marketing and branding in the energy industry. The author examines both perspectives of energy as a commodity business and a consumer brand, as well as the perception of energy consumers across Europe. Topics discussed include green energy, the liberalisation of the electricity industry, and the relationship between consumers and executives in the energy market. One of the first of its kind, this book offers a unique and innovative study of the development of branding in the energy industry, and sheds light on future marketing strategies -- Back cover

Who reads Energy Branding : Harnessing Consumer Power?

Author

Friðrik Larsen (auth.)

Publisher

Springer International Publishing : Imprint : Palgrave Macmillan

Published

2017

Language

EN

ISBN

9783319571973

Category

nonfiction

Subjects

Design, Engineering, Marketing