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What is Optimizing the New Product Process about?

This document discusses the new product development process and key areas for improvement. It outlines 4 important issues: 1) speeding up the process without compromising quality or budget, 2) adapting the process for new services, 3) developing breakthrough innovations, and 4) leveraging external partners. The phases of the new product process are described, from opportunity identification to launch. Methods for accelerating time to market include using a clear innovation charter, portfolio management appr

Author

Ted Mauricio

Language

EN