About this document
Marketing Management DocScanner 02-May-2024 7-22 Am by gourabpagal is a document available to read on EtoBox.
The document discusses the role and objectives of promotion in marketing, emphasizing its importance in informing, persuading, and reminding consumers about products and services. It outlines various promotional strategies, including push and pull strategies, and details the components of a promotion mix, such as advertising, personal selling, and public relations. Additionally, it highlights factors influencing the promotion mix and the significance of advertising in changing consumer behavior.
- Author
- gourabpagal
- Language
- EN