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What is Castillo de Canena Marketing Strategies about?
Castillo de Canena is focusing on a product marketing approach with their new Biodynamic Picual, emphasizing quality and sustainable practices. The company has maintained a consistent focus on high-quality olive oil production, despite market changes, and should consider developing relationship marketing to enhance customer loyalty. Additionally, implementing geomarketing and a loyalty program could help increase customer engagement and share of wallet.
- Author
- Alvaro Merayo
- Language
- EN