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Social Media Metrics Framework Guide by iefa kahana is a document available to read on EtoBox.

What is Social Media Metrics Framework Guide about?

This document proposes a framework and guidelines for developing social media metrics and constructing sensible social media dashboards. It begins by defining key terms like metrics, dashboards, and social media. It then derives a theoretical framework for understanding the major elements of social media based on theories from sociology, marketing, and psychology. The framework covers four elements: motives, content, network structure, and social roles and interactions. The document then suggests nine guide

Author

iefa kahana

Language

EN