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Understanding Customer Relationship Management by Uday M. Hiremath is a document available to read on EtoBox.
What is Understanding Customer Relationship Management about?
CRM aims to optimize customer relationships by understanding customer needs. It involves strategically managing all customer touchpoints across operational, collaborative and analytical domains. True CRM requires a deep understanding of customer context to deliver personalized experiences. It transforms companies from a product-focused "make and sell" philosophy to a customer-centric "sense and respond" approach.
- Author
- Uday M. Hiremath
- Language
- EN