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This document summarizes a research article about the effect of advertising and promotion costs on sales at PT Indofood Sukses Makmur Tbk. It discusses how advertising, promotion and sales are important business activities for companies. The research used secondary data and quantitative methods like linear regression to analyze the relationship between advertising/promotion costs and sales. The results showed that advertising and promotion costs have a significant effect on sales volumes at PT Indofood, so

Author

Hanifah Nur Fadillah

Language

EN