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Eco-Fashion Attitudes of Indian Millennials by Anshu Singh is a document available to read on EtoBox.

What is Eco-Fashion Attitudes of Indian Millennials about?

The document summarizes a study on the behavior gap in eco-fashion purchase amongst Indian millennials. It finds that while Indian millennials are aware of sustainability issues, fast fashion is still preferred due to trends and cost. Millennials lack the maturity and knowledge to consistently choose sustainable options. The study used interviews and surveys of 30 Indian college students to examine attitudes and found awareness of issues does not always translate to sustainable purchasing behavior.

Author

Anshu Singh

Language

EN