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Luck Beliefs and Lucky Draw Participation by Ran Jith is a document available to read on EtoBox.

What is Luck Beliefs and Lucky Draw Participation about?

The document discusses how belief in luck may predict participation in lucky draw sales promotions, using China as a case study. It reviews literature showing Chinese culture has a strong belief in luck. A survey of over 700 Chinese consumers found that belief in luck does not necessarily predict participation in lucky draws, even when chances of winning are reduced. The results suggest re-exploring how belief in luck is constructed and measured in the Chinese context.

Author

Ran Jith

Language

EN