Can I read Online Otto Campaign Strategy & Goals on EtoBox?

Online Otto Campaign Strategy & Goals by Kayla Dantley is a document available to read on EtoBox.

What is Online Otto Campaign Strategy & Goals about?

The document outlines a social media campaign called "Online Otto" for the Comm@Syracuse online program. It details the campaign goals of increasing engagement and building community by having students and faculty share their online experiences on Twitter and Instagram using #OnlineOtto. A timeline is provided for launching branded assets and scheduled posts between April 22nd and May 22nd. Metrics are set to track increases in followers, retweets, likes, mentions and views. The goals are to quantitatively

Author

Kayla Dantley

Language

EN