Can I read Ageing Representations in Media on EtoBox?

Ageing Representations in Media by Desirée Suzuki is a document available to read on EtoBox.

What is Ageing Representations in Media about?

This document summarizes research on representations of older people in media such as print, television, and advertising. It finds that older individuals are generally underrepresented relative to their population proportion. When depicted, older characters tend to play minor roles related to specific products. Content analyses have also found that while older portrayals were often negative historically, advertising specifically tends to use more positive depictions. However, these positive portrayals may s

Author

Desirée Suzuki

Language

EN