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Can I read Sales Promotion Decision Making : Concepts, Principles, and Practice on EtoBox?
Sales Promotion Decision Making : Concepts, Principles, and Practice by Minahan, Stella.; Ogden-Barnes, Steve is a business book available to read on EtoBox.
What is Sales Promotion Decision Making : Concepts, Principles, and Practice about?
Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products to more complex omni-channel consumer competitions and contests, sales promotions play a vital role as both strategic and tactical marketing tools. Those responsible for sales promotions must deliver real results in cut-throat competitive trading environments. However, with limited understanding of t
Who reads Sales Promotion Decision Making : Concepts, Principles, and Practice?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Minahan, Stella.; Ogden-Barnes, Steve
- Publisher
- Business Expert Press
- Published
- 2015
- Language
- EN
- ISBN
- 9781631570483
- Category
- business
- Subjects
- Marketing, Management, Business
- Updated
- 2026-03-25
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