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The final project for the International Business and Management course focuses on designing a customer experience (CX) transformation roadmap using Toni Krasnic’s CX Wheel framework. Students are required to analyze a real-world organization, assess its current CX maturity, and propose actionable initiatives across four phases: Aspire, Aware, Act, and Advance. The project culminates in a strategic report and a concise CX Wheel Blueprint for senior leaders, with an emphasis on customer obsession and overcomi

Author

hoangdragon972005

Language

EN